As being one of the TacleBox’s Virtual Cohort participants, we learned a totally different – but indeed feasible – approach of how to successfully start a startup

Sofia, BG/New York, US: Not long ago, we announced that we got accepted into TackleBox, a New York-based accelerator for startups. Today, we’re extremely proud to announce that we successfully completed the program by actively participating in the 6 virtual sessions and by managing to achieve significant progress in terms of initial market validation.

Before moving on, a few notable things must be mentioned about TackleBox program.

  1. TackleBox’s approach towards startups and founders is a unique one because it’s personalized. The number of founders being accepted in both cohorts (physical and virtual ones) is small which allows for programs to be held in an extremely customized way. Every challenge, issue, obstacle, achievement is being discussed in a private manner so that founders can be coached and guided towards undertaking their next strategic move or executing a specific tactic.
  2. TackleBox’s mantra is that it’s not mandatory for startups to grow exponentially and aggressively nor is it necessary for founders to burnout while building up their startup in order to be successful. In fact, it’s quite the opposite mindset that has been preached during the entire period of the program.
  3. The quality of the materials and toolset that founders are being provided throughout their journey is different than any other our team has seen before. All the tools and frameworks that we’ve been provided with have been personally developed, tested, and implemented by Brian Scordato, the founder of TackleBox.

Although we managed to drastically improve our knowledge base regarding how startups should be started and how hypothesis must be initially tested in order to be validated, there are a few key lessons that we would like to share with first-time entrepreneurs. Needless to say, these are 1/100th of what we learned and by sharing them with you, we only aim to provide a small piece of information that you’ll be exposed to if decided to apply:

  1. When it comes to startups, making early directional decisions are critical. That’s why you have to figure out what drives your customer to buy your products as soon as possible.
  2. There are two fundamental qualities that a startup founder should possess in order to succeed. These are dealing with uncertainties and building targetted networks quickly.
  3. Startups are all about learning (and validating) assumptions. However, no investor will pay you to learn but to grow and acquire new customers. This is the big paradox in the startup world.
  4. Ideally, a startup founder should do a monopoly hunting before doing anything else. That’s identifying a small and cohesive (constantly speaking to each other about the problem you’re solving) group of customers who desperately need your solution and are ready to pay you.
  5. Customer indifference is the main reason startups fail. Customer indifference means that the identified customer group/s of your product don’t care about waht you’re building.

“We’re extremely delighted to be given the chance to participate in TackleBox’s Virtual Cohort, says Lyubomir Hristev, Berger Neurorobotics co-founder and official company representative in the program. “Being coached by an experienced startup professional such as Brian, allowed me to gain additional perspective on how should I act and set goals towards achieving the necessary outcome. I strongly recommend first-time entrepreneurs and full-time employees with innovative ideas to consider joining the accelerator in order to gain the ability to test the validity of their hypothesis fast and set a strategic plan for execution and success!”

About Berger Neurorobotics: Berger Neurorobotics is a Bulgarian-Danish future-tech startup that creates and patents commercial wearable technologies that are utilizing physiological data and are powered by Artificial Intelligence (AI).

About TackleBox: TackleBox is a New York-based accelerator that provides in-person and virtually-based programs for entrepreneurs teaching them how to bring their ideas to fruition.